BK MAKES A HANDED BREADED FRIED CHICKEN SANDWICH, THE LATEST ENTRY TO CHICKEN SANDWICH WARS

BK Makes a Handed Breaded Fried Chicken Sandwich, The Latest Entry to Chicken Sandwich Wars

BK Makes a Handed Breaded Fried Chicken Sandwich, The Latest Entry to Chicken Sandwich Wars

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Burger King currently introduced it’s on deck with its contender within the so-known as “hen sandwich wars” that have captivated fast food items people given that Popeyes famously tweeted “… y’all good?” at Chick-fil-A in August 2019.

What that tweet did was almost nothing short of historic for that restaurant sector, sending test kitchens into overdrive seeking the right competitor to seize many of Popeyes’ magic–magic that spiked the chain’s product sales by around 40% generally right away.

Popeyes’ revenue have considering that corrected a bit, nevertheless the model in general continues to be suffering from quite a strong tailwind from this singular launch. The sandwich has incited unit expansion, peripheral menu improvements and several other copycats hoping to duplicate a few of that good results.

Why wouldn’t Burger King wish to be between Those people copycats? Popeyes, In the check here end, has about 2,500 units domestically as well as the desire for rooster sandwiches Plainly proves there loads of option remaining beyond that footprint.

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